SCISSORS NOT INCLUDED: FOUR PART COURSE

SPEAKER: Cheryl Purcell
SATURDAY: 8AM, 9:30AM, 1:30PM, & 3PM | ROOM: 1001
Learn how to groom with minimal use of scissors. Your trims will be more consistent and of the highest quality each and every time. This all day seminar will focus on working with poodle type coats, drop coats, double coats, and hard coats. Learn the best attachment comb to use on which trims, how to get a scissor look without all the work. What blade length is best to use under that attachment comb. What is tracking and how to prevent it? Is it really cheating to use an attachment comb? Or is it just SMART grooming? Come decide for yourself.

MARKETING 101: TWO PART COURSE

SPEAKER: Mike Goodpaster
SATURDAY: 8AM & 11AM | ROOM: 1001
If you’re awesome at what you do, and no one knows… are you really that awesome? Despite what “experts” may tell you, you don’t need a marketing degree or to spend a lot of time and money to successful promote and marketing your business. In this two-part seminar, Michael Goodpaster shares his 15+ years of marketing experience in explaining how to create, market, and launch your brand in both the digital and physical worlds. The Brand Sculpting Academy covers topics including: branding conception, content creation, essential marketing materials, marketing strategy, how to launch, and how to measure tangible progress. If you need your business to be seen by more potential customers, then you need to be seen at this seminar.

PORTUGUESE WATER DOGS & THE DOODLE PHENOMENON

SPEAKER: Heather Hudson
SATURDAY: 8AM | ROOM: 1001
In this seminar Heather will teach you all about the Portuguese Water Dog and how to style this unique breed trims.  Also learn how this easy salon trim can be applied to countless mixes breeds in your salon and how understanding the grooming of the PWD can help you better understand and please your doodle clients.

WHAT MY MOMMA TAUGHT ME

SPEAKER: Krystal Purcell
SATURDAY: 9:30AM | ROOM: 1001
Daughter tells all!!  From client relations, to business success, to competition secrets!  Krystal spills it all, revealing what it’s really like being “Cheryl Purcell’s daughter.”

TERRIER 101 : TWO PART COURSE

SPEAKER: Liz Kody/Heather Hudson
SATURDAY: 9:30AM & 3PM | ROOM: 1001
Join Heather and Liz, two nationally ranked, award winning terrier groomers and conformation exhibitors, for this exciting overview of all things terrier. Terrier 101 will focus on hand stripped terriers in this two part series. Topics that will be covered include a basic overview on hand stripping, keeping correct look for shop dogs, basic up keep/maintenance for competition and show, with so much more! Part 1 will focus on short legged terriers, Part 2 will focus on long legged terriers.

SHEAR & EQUIPMENT MAINTENANCE

SPEAKER: Ralph Whitman
SATURDAY: 11AM | ROOM: 1001
Coming Soon.
CREATING THE “SHAGGY LOOK” ON DROP COAT DOGS
SPEAKER: Lis De Souza
SATURDAY: 11AM | ROOM: 1001
Lis will show how to use guard combs and scissoring techniques to give the natural look to long coated drop coat breeds. Breeds like Tibetan terriers, bearded collies and the shaggy coated doodles. How to take significant coat length off without making the dog appear sculpted for the natural look so many clients want.

HOW TO GROOM A SPRINGER: SHOW AND PET TRICKS

SPEAKER: Krystal Purcell
SATURDAY: 1:30PM | ROOM: 1001
See how to achieve a “show” look that is manageable for your clients, and won’t break their wallets!  Krystal shares some of her secrets for setting lines, perfecting the elusive “tennis ball” foot, and the basics of stripping and carding the springer coat.

INTRODUCING TECHNOLOGY INTO YOUR BUSINESS

SPEAKER: Brett Wilson
SATURDAY: 1:30PM | ROOM: 1001
Today’s society is changing. Client cards are a thing of the past, and marketing techniques have gotten streamlines with the use of technology.  Join Brett as he discusses the ways you can implement technology into your grooming business and make your life less complicated and record keeping seamless.
HANDLING DIFFICULT DOGS
SPEAKER: Lis De Souza
SATURDAY: 3PM | ROOM: 1001
In this seminar, Lis will give tips and tricks on not only dealing with difficult dogs but also their owners. When to decide that the dog is too much. Training and rehabilitation tips to help make grooming safer for the dog and you.

PET TECH CPR & FIRST AID

SPEAKER: Lara Latshaw
FRIDAY: 5PM | ROOM: 1001
As a Pet Care Professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond. In this four hour interactive course you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures. This unique course is customized for groomers and you learn how to respond to emergencies specific to your industry. Upon completion of this course you will receive a frame-able certificate stating that you are certified in dog and cat First Aid & CPR.

DON’T GIVE IT AWAY

SPEAKER: Cheryl Purcell
SUNDAY: 8AM | ROOM: 1001
How much are you worth? How much do you charge? How did you determine what a Standard Poodle Trim should cost? How about a Cocker Trim? Did you do any research on what your “competition” charges? Did you really base all of your prices on what someone else charges? How much an hour are you even making? Don’t you think you are worth more? Real information and real facts to help you make more money without being scared of losing business. Real help and advice on how to earn what you are really worth! Every groomer should know what their living wages are.

MOBILE GROOMING, WHAT THEY DON’T TELL YOU!

SPEAKER: Krystal Purcell
SUNDAY: 8AM | ROOM: 1001
Learn from top groomer Krystal Purcell how she has dealt with the frustrations of mechanical malfunctions, to over 100″ of snow, all while maintaining an active competition career.  Krystal teaches you how to overcome even the toughest challenges of mobile grooming and how to make the most of your situations.

A GROOMER’S GUIDE TO PUREBRED DOGS

SPEAKER: Jennifer Bishop Jenkins
SUNDAY: 9:30AM, 11AM, 1:30PM, &3PM | ROOM: 1001
This fast paced overview of the world of dogs will provide context and back story for groomers to better understand what we see every day in our canine clients.  Recent scientific studies have revolutionized our understanding of dogs and their history, as they have developed into the breeds and groups of breeds, the coat types, the anatomy, the amazing abilities, and the engaging behaviors of dogs we see today.  By the end of the day every groomer will have a deep understanding of, and powerful evidence for, the importance of the grooming profession.

Part 1: Human/Dog Co-Evolution: Did you know that new scientific evidence indicates that dogs may have domesticated humans, rather than the other way around, and that domestication of the wolf happened much more recently and rapidly than previously thought?  Both Nature and Nurture combined to create the closest relationship of any two species on this planet between Humans and the Dog.  Find out what we learned about breeds of dogs when the genome was mapped.  What is a “purebred” dog and how does the recent fad of designers cross-breeds fit in to the bigger picture?  What do most dogs actually look like and live like world wide?  Learn where dogs in all their vast variety of breeds came from and how their evolution and domestication may have been responsible for the very survival of humanity.

Part 2 Groups, Breeds, and Coat Types: Why are dog breeds “grouped” into certain common functions, abilities, and even coat types?  How does the origin of the 7 Groups help us better understand their grooming needs?  What are the major dog coat types and how should each be groomed correctly?  Why was each coat type created?  This session will name and categorize over 200 breeds, and also help groomers learn about what dog shows are, how they can be accessed, and how groomers can benefit from them in their local areas.

Part 3 Grooming the Coat Types: What tools, equipment, and grooming procedures are right and wrong for each type of coat?  What differences exist between “pet” and “show” grooming for each of the coat types?  This hour will systematically lay out correct grooming procedures based on the science about each coat type, and groomers will learn the proper care of the most common and natural dog coast of all – the Double Coat!

Part 4 Grooming Working and Herding Group Dogs: How did Working and Herding Group Dogs contribute to the development of modern human economic systems? The dogs of the Working Group are the literal giants of the dog world.  Herding Group dogs are the agricultural specialists that broke off from the Working Group in 1983 and are among the smartest non-humans on earth.  Their grooms are diverse, far beyond their “bath/brush” only stereotype.  This session will cover breed by breed the specific grooming needs of all the breeds and coat types in these two groups.

CANINE TRAVEL SAFETY

SPEAKER: Liz Kody
SUNDAY: 9:30AM | ROOM: 1001
Do you stress before trips with your canine? Join Liz Kody, a well-traveled competitive groomer, and conformation exhibitor for this one hour informative session. Learn how to prepare yourself so you can have stress-free trips! From the casual canine traveler, to the competitive groomer or conformation exhibitor, this class is for you! Learn how to better prepare yourself and your canine companions for trips of any length. With a priority on safety, Liz will cover some of the fundamental necessities of traveling. Including how to pack your dog’s necessities, packing efficiently, preparing for emergencies, first aid, and much more!

SALON TRIMS: FOR THE EVERY DAY GROOMER

SPEAKER: Cheryl Purcell
SUNDAY: 9:30AM | ROOM: 1001
This seminar will concentrate on every day Salon Trims. Somewhere between a show trim and a shave down is what we do everyday. We all want to creative and do those big beautiful trims on client’s pets, but it’s not always practical. We will review how to determine what an appropriate trim for each pet is. What is a good maintenance length for the client and the pet? And we will discuss the infamous Puppy Cut and what it means to clients. There will be before and after photos and live demos.
COLLIES AND SHELTIES ARE NOT BATH DOGS
SPEAKER: Lis De Souza
SUNDAY: 11AM | ROOM: 1001
Collies and shelties have a very different coat from most double coated breeds. Learn how to remove undercoat to give shape to the breed without damaging any of the coat. The head is the most important and determining feature of these breeds and Lis will show trimming techniques to accentuate this.

BACK TO BASICS

SPEAKER: Cheryl Purcell
SUNDAY: 11AM | ROOM: 1001
You don’t have to be the best groomer around but you need to be the most detailed. Learn how to stand out among all the other salons in your area. Cheryl will show you little details that are often missed by groomers, and clients may not recognize what it is just that your’re the best.
HOW TO NOT DOODLE YOUR DOODLE
SPEAKER: Lis De Souza
SUNDAY: 1:30PM | ROOM: 1001
Who ever decided what the doodle cut is. Why not have some fun using your creativity on these doodles. Learn how to use your knowledge of other purebreds’ trim styles to give originality and personality to your doodles.

HARNESSING YOUR PROFIT: BUDGETS, COSTS, SALON EFFICIENCY AND MORE

SPEAKER: Brett Wilson
SUNDAY: 1:30PM | ROOM: 1001
Are you tired of chasing your tail on a daily basis? Struggling to make ends meet is every Entrepreneur’s nightmare. “Owners shouldn’t make a profit.” We are told this every day. However, without profit we as owners cannot sustain business and create a thriving environment for our teams to work under. In this four hour, information packed seminar you will gain the knowledge to help you succeed as a profiting owner should. Learn tips, tricks, and gain the tools to properly get your team moving and your customers following your procedures while creating more room in your bottom line. Join Brett as he shares over 10 years of success stories operating a business with multiple locations and nearly twenty employees. This class will feature detailed handouts for even further success to take home for review.
POODLE IN A GERMAN TRIM
SPEAKER: Lis De Souza
SUNDAY: 3PM | ROOM: 1001
Lis will show you tips to complete a beautiful German trim in your salon. This stylish trim is easily modified into a shorter version to give clients an easier to maintain option than the full tail and ears.
RINSE AND REPEAT BUSINESS: BRINGING THE CUSTOMER BACK
SPEAKER: Mike Goodpaster
SUNDAY: 3PM | ROOM: 1001
Getting new clients can be a hard job but bringing them back can be even harder. Mike goes over the art of creating a lasting impression and permanent relationship with your clients. In today’s busy world we lose clients to scheduling, cheaper options, and multiple other factors. Mike covers progressive social media engagement, reminder mailers, promotion planning, and other basic marketing tactics that can be used and reused to get customers to come, sit, and most importantly… stay.